Creative Advertising Photography
Advertising photography has to be eye-catching. Its job is to get people to stop and look. These aren’t the type of shots you would tend to use for listing online products in your shop. That would be more likely to be something like packshot photography. Advertising images are those that you would find in pride of place on your homepage or other key pages. They are the kind of shots that you would put in a magazine or on a roadside advertising board. A professional advertising photographer must find creative ways of expressing your brand that are going to get the right people to notice and engage. Sometimes this might mean using some form of special effect, if that is appropriate to the product.
The role of advertising photography is to raise awareness and help generate sales. It is an opportunity to tell the story of a brand in a creative way. Vital to its success is the ability to communicate with the target audience. So, effects shouldn’t be used for the sake of it. Every aspect of the image should be well thought out and contribute to the message.
As a winner of over 80 international photography awards and a qualified Associate of 4 photographic societies, I have a good grasp of what makes a striking image. My worldwide peers recognise my work as being of the highest quality. This means that I have world class technical, lighting and composition skills.
I also have a background in cultures and communication skills. This allows me insight into how aspects of composition can be moulded to create a clear message. From colour associations to special effects and product placement I work hard on creating images that draw the eye and sell. All advertising photography also has to be edited to the highest standards to achieve the right look. So, I perform high quality Photoshop retouching in house. That way you are working with me from initial idea to the final polished image. From start to finish we will work together to ensure the right end result for your business.
Advertising Photography for Magazine Ads
Magazine adverts can be a good way to build brand awareness and can offer a wide reach of a relatively targeted audience. However, they can also be expensive, especially premium locations. To make the most of your investment it is well worth planning advertising images carefully for maximum impact and return on investment.
One client that I have worked with regularly as an advertising photographer is Booja-Booja. We have been working together to create adverts for the back page of Vegan Food & Living Magazine. Here is a selection of adverts that have been used including one using CGI to create the ice cream hearts:
Don’t risk your brand’s success with cheap, ineffective images. Instead, find out how a professional advertising photographer can help your products become more widely known and sought after. Whether you need photos for printed media, your website or other online presence, I can provide you with advertising assets to be proud of.
All images © Joe Lenton – not to be used without permission. All rights reserved