Watch Photography - Advertising Fashion
Not Just for Telling the Time
Watch photography isn’t just about showing the product; it also falls very much into the category of fashion photography. Most people carry a mobile phone around with them and one function that it performs is telling us the time. So, why do people still buy watches? One reason might well be convenience and speed. It is quicker and easier to check the watch on your wrist than to get your phone out. But an important thing to realise is that a watch is a fashion item, an accessory that sends out a message about us. So, a watch photographer needs to make the most of the look of a watch and any lifestyle associations that might come with it.
The Skeleton Watch above is made from wood, so it might appeal to those who like nature and natural materials and textures. The hints of moving water also point to an active outdoor life. By contrast, simplicity and a minimalist stylish approach complement the Steltman watch below.
The use of light and the context of the shot can help to create a feel of luxury and exclusivity. Fashion is about choosing to associate with a particular look and aspiring to a lifestyle that goes with it. So, as an advertising photographer, I seek to understand what those aspirational goals and characteristics might be and create images that tap into them. People connect more easily with pictures that evoke a mood. It is important to highlight key features of the watch, of course. But, packshots are often best left until the buying stage of an E-commerce site. A styled, well-lit photo is more likely to ignite desire and interest in considering a purchase.
Styling Watches for Advertising
The hero of the image has to be the watch. But the other elements also play an important supporting role. From choice of colour and angle to the amount of the product that is illuminated, every aspect helps craft a story for the viewer. Sometimes these might be symbolic elements such as stone or metal for strength and permanence, for example. Or, we might include more obvious objects in the scene that tell more of that lifestyle story.
From contextual lifestyle shots to close ups of details, there are plenty of options for showing off your watches. I also offer packshot photography for ecommerce listings. When selling products that are not just a necessity but an investment in how someone wants to be perceived, the quality and message of the images needs to be at the right level. I can create the kind of refined lighting associated with luxury jewellery photography. The right photography can even make cheap items look expensive! Finally, your images will be retouched to professional advertising standards for a clean, sophisticated look.
Award-Winning Watch Photographer
For a creative, eye-catching approach to watch photography, please do get in touch. We can have a no-obligation conversation to discover how I can help you to sell more with enticing images. Inventive images are powerful tools for social media. They can stop people scrolling by and generate interest. I can help you create all the visual assets needed to sell watches – from packshots to high end advertising. I am a watch photographer that you can put your confidence in – I hold a Fellowship qualification in product photography and have won many awards in international competitions. Indeed, some of the images on this page have won awards.
“Absolutely incredible photographer, would highly recommend! Joe worked on some photographs for my companies watches, and he absolutely blew my expectations, the professionalism, speed of work and quality were all perfect. He was able to add so much value to the watches through incredible photography ability. Having seen his other work it’s clear this is the same for a vast range of tasks and products. Every photo was better than I could’ve imagined with a great variety, he has a very creative mind.”
Tom Hindle, Founding Director at Vision & Time
Find out how I could help your business to sell more with high quality watch photography: