Packshot Photography is a form of product photography used mainly for E-Commerce sites. It usually tends to be on a white background and has become most commonly known in association with businesses such as Amazon for online retail. The aim is to give the customer a clear view of the product to facilitate the buying process.
Quality of packshot photography can vary enormously between different photographers. Some will be very basic shots with no retouching. Higher end services will put more time and effort into ensuring your product looks great. Having good lighting can bring out a product’s features more clearly and give more of a 3d feel to its shape. One example of this is this bottle of gin from St Giles Gin. The red lettering has a metallic look to it, so I didn’t want it to appear flat and even in the final image. Also, to emphasise the shape of the bottle, I added the vertical reflections on the front on either side. Careful retouching ensured that no distractions remained and the bottle looks like the high end product that it is.
The cost of packshot photography tends to be lower than advertising images, especially when several items are being photographed with the same setup. I believe that it is important to value every image that you use to sell your product. So, I make sure that each shot looks good in its own right and will maintain the high standard of your brand. Yes, you can find cheaper services elsewhere. But, they are unlikely to take the time needed to make sure that each image is just right. Do you really want to just make do? Don’t undersell your product with poor images. Let me create the images your product deserves.
360 Rotating Packshot Photography
In addition to static images, packshot photography can also include 360 product photography. This can take the form of a gif image or a more interactive 360 view that enables the customer to rotate the object as desired. This can reduce the number of images that need to be displayed to cover the various angles of the product. It can also help to increase the amount of time people spend browsing on your site by giving them the option of interacting with their potential purchases. The following two images are automatic 360 rotations in gif format.
© Joe Lenton – not to be reproduced without permission