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Product Photography for Advertising & Sales

Professional product photography is essential if you want your products to appeal to potential customers and stand out from the crowd. With much time and money spent designing the products themselves and their packaging it makes no sense to use poor quality photos to advertise and market them. Instead, increase the customer’s perception of value by presenting your products in a creative and eye-catching manner that makes the price seem a bargain.

Slendertone Evolve Abs belt product photography sample

Advertising & Still Life Photography

The most important shots to get right are of course the key advertising shots. These are the ones that will be used the most to grab attention and prompt people to want to find out more. Dynamic techniques such as splash photography can help make advertising shots more appealing and exciting. This is the time to bring creative artistry together with your branding to formulate advertising photos with impact that will work across a range of media. We will bring together colour and lifestyle associations to position your product well. 

Adidas Shower Gel Splash advertising image
Technic red nail varnish with splash
Molton Brown Hand Cream advertising image with splash

More than Just Photos

Advertising photography demands a good understanding of branding as well as advanced photography techniques. I will work closely with you to ensure that your final images are on brand. The images here and on the Advertising Photography page show a few samples of some of the kinds of techniques that can be used. Some are single shots and others are composite images created in Photoshop. Other creative options such as CGI are also available. But, we won’t just use these tools for the sake of it. Rather, we will make sure that every part of the image is deliberately crafted to achieve the desired results. 

Product Photography – Styled Shots

Styled product photography of a Slendertone abdominal toning belt
Slendertone abs belt and controller close up

Styled product photography can cover a variety of bases. It is more involved than basic packshots and tends to incorporate aspects of branding more clearly. A styled shot might be a lifestyle image or a more polished product shot that may overlap a little with advertising. It is a good opportunity to help position the product in the buyer’s mind. Associated colours, other items in shot and the lighting can all contribute to the overall feel. This helps buyers to sense the story of your brand and to understand how it relates to them.

Booja-Booja salted caramel chocolate truffles styled product shot
Vinyl records boxed set catalogue photo-1
Slendertone Connect abs belt with controller and phone app
Vinyl records boxed set catalogue photo-2

Product Photography – Catalogue Shots

Cufflink Photography - product photography demo image-1

If you run an online shop or have brochures of your products then in addition to the “hero shots” for advertising you will need high quality catalogue shots for your listings. These are generally (although not always) on a white background in the style of big retailers such as Amazon. 

Catalogue shots are designed to show the product clearly to enable the buyer to make their final decision. Some products may benefit from multiple shots to show different views. It is important for these images to look appealing, uncluttered and well edited. You don’t want customers leaving at the last hurdle because of dusty or dirty images that should have been professionally retouched.

Catalogue photos are often also known as “packshots“. They are images that show the product cleanly and clearly, normally on a white background. Packshots are the backbone of most E-Commerce sites. See more on packshot photography here

Sample Packshots & Catalogue Photos

Click on any of the thumbnails to see a larger version of the image. See more packshot photography here

Good product photography involves thinking about how to show the product off well. Even with catalogue shots this need not mean that all items are photographed in exactly the same way. Sometimes it is useful to show the contents of a boxed set, for example (see the record boxed sets above). For some products it may help to show coloured LED lights functioning correctly (see the flash trigger above). It is rarely enough to have just one image to represent a product. Often it needs to be shown from several angles or in more than one state for the buyer to really understand it. This might be like the mobile red and black lighting unit above shown in operating mode and also ready to move. 

Clothing products generally look more appealing when they are being worn. People find it easier to relate to a person wearing the clothes than a dummy or a “ghost mannequin” (invisible mannequin). In the image above, Danny Dobson modelled for shots of his clothing range under the “Daily Definition” brand. I can help you to find models and makeup artists for clothing shoots. For more clothing images please visit the fashion photography page.

360 Degree Product Photography

Interactive 360 product photography is an ideal way for customers to interact with your products online. I can also produce automatically revolving images as video or Gif files. 360 shots can be done on white or black backgrounds. Other custom backgrounds may be available upon request. 360 jewellery photography is a great way to show the sparkle in gemstones.

CGI Product Modelling

CGI is a tool that can work well alongside product photography. It allows for very clean images with compositions that would be very hard to shoot. Good CGI product images need to be lit well so that they look realistic and appealing. They also need to be composed like any still shot to guide the eye and convey the right message. So, my skills as a product photographer help to ensure that any CGI pictures created for you will be eye-catching and look appealing.

To find out more about how this could benefit your business please visit the CGI Product Modelling page.

Make the Right Impression

You wouldn’t want a messy, dirty shop front. So, make sure that your online shop has clean, tidy images. Models, locations and styling can all be arranged as needed to create the right look. Whether you are after a standard on white catalogue look (packshot), something more eye-catching and dynamic, food photography or drink photography, get in touch and find out how we can help your business move forward and make more sales.

As an experienced product photographer, I can help you to choose appropriate angles and styling for your products. Or, I can work to a brief as detailed by you or your marketing team. I also deliver the images retouched and ready to use, including at the pixel dimensions you need. Know that your products are in safe hands by hiring a professional with a proven track record.

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