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Joe Lenton - Photographer & CGI Artist

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Joe Lenton – Professional Photographer FSICIP ASWPP ADPS ASINWP

You’ve spent months or years developing your product. Now the time has come to present it to the world. You’ve reached the moment when your design, your project, your passion will be revealed. You don’t want it to look anything other than its very best. First impressions count, so you need to make a good impact right from the start. For many, the first encounter they have with your brand will be a photo online or in print. If that photo doesn’t communicate quality, good design or the hours of passion and work you put in, then that initial impact is lost. Instead, what you need are images crafted by a professional photographer who cares about your product, who wants your business to stand out and be noticed for the right reasons. If you need great pictures and you need them on time and from someone who can understand your business needs then I would like to help.

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About Me

I’m Joe Lenton – a professional advertising photographer based near Norwich in Norfolk, UK. I am qualified to a high standard with distinctions from several prestigious photography societies including a Fellowship with The Society of International Commercial & Industrial Photographers in product photography. I also hold Associateships with The Society of Wedding & Portrait Photographers, The Society of International Nature & Wildlife Photographers and The Disabled Photographers Society. I am an official Ambassador for The Societies of Photographers and a qualified Judge. I specialise in creative product images and architecture. 

In addition to my work as a commercial photographer I also run a consumer photography business providing high quality photography training and fine art images. Under the Original Art Photography brand I have trained many photographers of various levels from beginners to award-winning professionals. I enjoy helping others to unleash their creativity and enabling them to get to grips with the technical aspects of photography.

Red Wine Pouring Shot - award winning photography by Joe Lenton
Award-wining monochrome image of an egg topper
Technic Red Nail Varnish with splash - Award-winning commercial photography by Joe Lenton

I work hard to maintain and improve my high standard of photographic skills. This means that every month I set aside time to undergo personal development and keep myself sharp. This includes harnessing new technology such as CGI. Your lovingly crafted product will be in safe hands. With a strong understanding of branding and modern marketing techniques, I can add extra value to my photographic services, especially for small businesses that don’t have their own marketing team. My ethos is to help you to tell your unique story with impact and clarity.

I am equally at home working on location or in the studio because I have a strong understanding of how to shape and use light in all its forms. So, whether I’m working with flashes or with ambient light I know how to get the lighting right. My signature architectural images often come from a careful blend of natural, artificial ambient and flash lighting to create a balanced image with lots of depth and detail. For products I use whatever will give the best results.

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International Award-Winning Photography

Award-Winning Commercial Photography by Joe Lenton - Bottle of Bulmers

My work has won numerous awards and I now have over 80 international awards to my name. My images have appeared in Grand Designs Magazine, Stereophile Magazine, The Daily Telegraph, The Eastern Daily Press, The Times, Professional Imagemaker, The Daily Mail, The Eastern Evening News, Build It Magazine, The Caterer, Vegan Food & Living, Iceni Magazine, Bounce Magazine, Spirit & Destiny Magazine, Nourish – The Taste of East Anglia, Creative Talent, Gilded Magazine, Norwich Advertiser, Business Showcase Magazine, Creative Portrait Magazine, Tern, Norfolk Voice, Insurance Times, Great Yarmouth Mercury, Norwich Advertiser and various other publications. In 2016 a series of my fashion photos were selected as Fashion Editorial of the Year by Creative Portrait Magazine. I regularly have images selected for international photography exhibitions and salons. Countries where I have featured in photography salons include Canada, China, Cyprus, Finland, India, Iran, Serbia, Macedonia, Turkey and the UK.

Make sure you hire a true professional commercial photographer for all of your image needs so that your brand stays strong.

View my award-winning product photography gallery

Some of my Award-Winning Images:

What to expect when working with me – The Client Process

The images I create are always tailored to your requirements to ensure that they do the job well for your business. I firmly believe that my creative flair can help you to stand out from the crowd and sell more. Read more about the client process

Image Audit for Your Business

I can help you to evaluate the effectiveness of your current images and make recommendations for moving forward. We’ll work together to discover potential pitfalls and distractions that may be having a negative effect. Then we’ll compile key guidelines for you to use to decide on any future images (whether from me or other sources).  Find out more about the image audit service

You can trust my proven track record for great images. Invest in the future of your business with confidence.

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