About Joe Lenton
Joe Lenton – Commercial Photographer ASICIP ASWPP LRPS ADPS ASINWP
You’ve spent months or years developing your product. Now the time has come to present it to the world. You’ve reached the moment when your design, your project, your passion will be revealed. You don’t want it to look anything other than its very best. First impressions count, so you need to make a good impact right from the start. For many, the first encounter they have with your brand will be a photo online or in print. If that photo doesn’t communicate quality, good design or the hours of passion and work you put in, then that initial impact is lost. Instead, what you need are images crafted by someone who cares about your product, who wants your business to stand out and be noticed for the right reasons. If you need great pictures and you need them on time and from someone who can understand your business needs then I would like to help.
I’m Joe Lenton. I am a professional commercial photographer based near Norwich in Norfolk, UK. I am qualified to a high standard with distinctions from several prestigious photography societies including The Society of International Commercial & Industrial Photographers, The Society of Wedding & Portrait Photographers, The Society of International Nature & Wildlife Photographers, The Disabled Photographers Society and The Royal Photographic Society. I also run a consumer photography business providing high quality photography training and fine art images. Under the Original Art Photography brand I have trained many photographers of various levels from beginners to award-winning professionals. I find it truly rewarding helping others to unleash their creativity and enabling them to get to grips with the technical aspects of photography.
I work hard to maintain and improve my high standard of photographic skills. Every month time is set aside for me to undergo personal development and keep myself sharp. Your lovingly crafted product will be in safe hands. With a strong understanding of branding and modern marketing techniques, I can add extra value to my photographic services, especially for small businesses that don’t have their own marketing team. My ethos is to help you to tell your unique story with impact and clarity.
Although I specialise in working on location, I am also at home in the studio. I have a strong understanding of how to shape and use light whether from flashes or working with ambient light. My signature images normally come from a careful blend of natural, artificial ambient and flash lighting to create a balanced image with lots of depth and detail.
My work has won numerous awards and I now have over 50 international awards to my name. My images have appeared in The Daily Telegraph, The Eastern Daily Press, The Times, Professional Imagemaker, The Daily Mail, The Eastern Evening News, Build It Magazine, Iceni Magazine, Bounce Magazine, Spirit & Destiny Magazine, Creative Talent, Gilded Magazine, Norwich Advertiser, Business Showcase Magazine, Creative Portrait Magazine, Tern, Norfolk Voice, Great Yarmouth Mercury, Norwich Advertiser and various other publications. In 2016 a series of my fashion photos were selected as Fashion Editorial of the Year by Creative Portrait Magazine. I regularly have images selected for international photography exhibitions and salons. Countries where I have featured in photography salons include Canada, China, Cyprus, Finland, India, Iran, Serbia, Macedonia, Turkey and the UK.
If you require models or makeup artists for a shoot or would like input from a graphic designer into your advertising images then I can arrange this for you. I also have connections with other businesses that can help supply additional elements (such as props) to create your images.
Make sure you hire a true professional commercial photographer for all of your image needs so that your brand stays strong.