CGI Animation - Advertising & Product Videos
Eye-catching videos for your website & social media
Our eyes naturally go towards movement. Video or animation can, therefore, be a powerful medium for businesses to use for marketing and advertising. CGI animation can take static objects and move them around in 3D space, holding the viewer’s interest. Logos, products and all sorts of other things can fly around at will to help tell the story of your product or service.
CGI Product Animation
The first short video is a product animation. It shows the cap being unscrewed and set aside. Then it shows the lipstick being revealed by twisting the base. Simple animations like this can be more engaging and impart more information than a still image.
Videos that are just a few seconds long are often played on a loop on social media. You can also do this on a website (see the spinning Dave Brons logo below) and an mp4 video file is much faster to load than a gif. As with images, we can resize the video to fit the space needed, or have it full-screen if you prefer.
Logo 3D CGI Animation
3d logo animations are very useful for creating a professional feel to your videos and presentations. It can be a powerful branding tool, for example, acting as a recognisable intro to your videos on you YouTube channel. Here you can see the original logo and the 3d logo animation I created for a business called CRM Engine.
I created the CGI animation below for a networking organisation based in Norfolk called Thrive. Here is their original logo. The animation uses the brand colours and aspects of the logo as well as some dynamic animation. This helps the video to sit well with the rest of their marketing. The idea is to show how Thrive draws people to its community and then sends them out energised. So, it starts with the coloured spheres coming towards us, with the Thrive logo then revealed as what they are being drawn to. Then, we shine the spotlight on Thrive and finally observe as many spheres head off energised at speed.
CGI Special Effects
There are lots of different special effects available to you in CGI animation; from free floating objects to splashes and explosions, there are many creative possibilities. It is important to find the right effect to suit your brand. I don’t recommend special effects just for the sake of it. They can be useful ways to stand out when used appropriately.
Effects can have many uses. They can create a branded top and tail for your corporate videos. Or, they can provide extra interest for social media posts. You might find that a basic animation helps with presentations or product development. On a grander scale, CGI animations can be made into advertising videos to give a really polished visual asset.
The next clip shows splashes from animated liquid as a lipstick collides with it. This is a very short sample to show a little of what is possible. You can also see from the clip how realistic the fluids can be in computer generated sequences.
CGI Animation as a Promotional Tool
Dave Brons is a musician who recently released an album inspired by Lord of The Rings. His logo was originally in black and white with an outline to suggest the old log. I created a revolving 3d CGI version using Blender. Dave has found that moving images work better for his social media adverts as they attract more attention and lead to more sales.
The video below is a CGI animation that I created to promote the launch of the book “Doing Business Like a Grandmaster“. The book combines the worlds of chess and business, so I created a scene that allowed imagery from the two to overlap. As you can see, the chess pieces are based on symbols related to business. Initially they fly around freely before settling on to a chess board. This helps the viewer to connect with the symbols before they are translated more obviously into the world of chess. The video also has a dynamic sound track to engage the viewer and to create a mood for the scene.
Animation isn’t the only CGI service on offer – take a look at CGI product modelling if you would like an alternative to product photography. It is a great way to get a really clean look for things like cosmetics – see my CGI perfume portfolio for more examples. Similarly, I also offer photographic services to show off your products and other business assets.
© Joe Lenton 2020-2021