Professional Jewellery Photography
Selling high end items relies on creating the perception of luxury. Customers will naturally be discerning in where they spend large sums of money on fashion items such as jewellery. We don’t want anything to distract them or potentially put them off. So, I take great care in producing high quality jewellery photography that attracts attention. As with any form of product photography, it is vital to create desire in the buyer and to keep the feel of your brand. Only professional images will suffice.
360 product photography is a useful tool for selling jewellery online. It can effectively allow the customer to experience turning the item over in their hand. With interactive 360 spins such as the one below, each exquisite item can be examined from many angles, increasing confidence to make the purchase.
It is important to consider the choice of background for your photos. White may be the standard E-Commerce format, but it might not always be the best way to show off a particular item. Darker backgrounds can add a further dimension of luxury as well as a contrast for the glistening surfaces. By being more inventive with your advertising images you can stand out as a creative brand with its own identity. Some like to use their brand colours in their product shots in some form in the background. Others use the background to create lifestyle associations. You may like to be trendy and work with the Pantone colour of the year. Or, you could echo shapes or colours from the product. There are many possibilities to explore.
Banner images are a good way to show off related products and can be especially effective for seasonal themes such as Christmas or Valentines Day. They need to be styled for the banner format so that the composition works as a letterbox shape. Including related products or related lifestyle items can help to build up a scene.
Make the most of the fantastic products you sell. Don’t undervalue your work with a picture taken on your phone. Let’s explore together how we can make more of an impact with your jewellery items. From basic E-Commerce catalogue style shots to stunning advertising images and scroll-stopping 360 spins, we can position your products firmly in the mind of potential buyers as high end and high quality.
If you would like to increase your sales of jewellery and watches then let’s explore new ways to show off your products with high end jewellery photography. We can create images that speak to your target market and increase sales.Please do contact me to find out more and to explore the possibilities for your business.