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CGI Product Modelling Services

Technic Lipstick CGI product modelling with bubbles

There are a few reasons why CGI might be the solution to your image problems. Firstly, if you are developing a product and want to have shots to preview it or advertise  with (e.g. for crowdfunding purposes or pre-launch sales) then CGI product modelling could be the answer.

Secondly, if you like the look of contemporary high end clean product images (such as those often used in the cosmetics industry) then CGI can achieve sleeker results than traditional photography and retouching. Because all the surfaces of your product and the surrounding scene are created from scratch on the computer, they don’t need to be cleaned up and then smoothed out in Photoshop. The very clean, almost futuristic look is easily achieved using CGI.

Thirdly, complex composite images may sometimes be easier to create using CGI modelling, particularly the “floating” multiple instances look seen in images on this page. This may help make these images cheaper to create than using traditional methods.

Technic face powder CGI
Chanel No 5 CGI Perfume bottle advertising style shot
Chanel No 5 CGI Perfume bottle hero shot
CGI Product Modelling of Hand Cream Tubes
CGI Product Modelling of Chanel Lipstick

Fourthly, you might want to create a scene or a background for a product photo that would be complex or expensive to build. CGI can be a useful tool for creating backgrounds and styled sets to composite a product photo into. The images of the nail polish and the red lipstick and shower gel below are made up of photos of the products combined with backgrounds created using CGI modelling techniques.

If you are looking for a creative solution to your marketing and advertising images then why not consider trying contemporary product photography combined with CGI?

Adidas Shower Gel With CGI Bubbles

CGI 360 Product Spins

Videos can be a very engaging form of content to get people interested in your products. Whether you are already selling your items or you are looking for crowfunding before going into production, a CGI 360 spin can be a good way to let customers see every side of the item. 

As well as offering 360 product photography of existing objects, I can create simple animations such as the one shown here using CGI. These can also be saved as gif files and posted on social media. 

The background and lighting can be changed to suit your needs. From a simple white scene similar to many ecommerce sites to something more contextual, CGI offers the possibility of customising your 360 in more ways than one produced from photos.

All images & text © Joe Lenton, May 2020

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