Product Photography for Advertising & Sales
Professional product photography is essential if you want your products to appeal to potential customers and stand out from the crowd. With much time and money spent designing the products themselves and their packaging it makes no sense to use poor quality photos to advertise and market them. Increase the customer’s perception of value by presenting your products in a creative and eye-catching manner that makes the price seem a bargain.
The most important shots to get right are of course the key advertising shots. These are the ones that will be used the most to grab attention and prompt people to want to find out more. Dynamic techniques such as splash photography can help make advertising shots more appealing and exciting. This is the time to bring creative artistry together with your branding to formulate advertising photos that will work across a range of media. We will bring together colour and lifestyle associations to position your product well. Advertising photography demands a good understanding of branding as well as advanced photography techniques. I will work closely with you to ensure that your final images are on brand. The image carousel above shows a few samples of some of the kinds of techniques that can be used. Some are single shots and others are composite images created in Photoshop.
Product Photography – Catalogue Shots
If you run an online shop or have brochures of your products then in addition to the “hero shots” for advertising you will need high quality catalogue shots for your listings. These are generally (although not always) on a white background in the style of big retailers such as Amazon.
Catalogue shots are designed to show the product clearly to enable the buyer to make their final decision. Some products may benefit from multiple shots to show different views. It is important for these images to look appealing, uncluttered and well edited. You don’t want customers leaving at the last hurdle because of dusty or dirty images that should have been professionally retouched.