High End Audio: Engström Monica
For some of the close-up shots I took an approach inspired by fine art photography. The following images are almost abstract. The first uses a reflection in the dark glossy surface the Monica was sitting on. We have simple bands of colour and the clarity and brightness of the logo that makes it stand out. The second image again takes a low key lighting approach, highlighting the edges of the dial and bodywork.
The idea is to intrigue the viewer and draw their attention to the design features. It is a style that works well for more high end products where mood and subtlety are more important.
We then move slightly further out in the next two images, taking in more of the subject but still keeping attention on the design details. Changing colour temperature from warm to cool and converting to pure black and white enables a range of slightly differing feels. It also shows off the materials in different ways. If, for example, you want to focus more on materials such as steel or aluminium then a slightly blue colour temperature can bring that out more.
Once we come to show the whole product we can still make use of contrast in our lighting to keep a sense of intrigue and anticipation. This kind of dark image is often used to sell luxury products. Amongst other effects, it helps to enhance that slightly out of normal reach feeling that luxury products often go for.
The final image is a more high class version of what is commonly known as a packshot. Sometimes packshots are viewed as a simple necessity for e-commerce rather than a serious sales tool. It is well worth ensuring that these images are also well-lit and appealing or you risk undermining the high end brand that you are creating. You will notice how I have used the light to pick out the edges and draw attention to the design. The logo is also clear and readable.
These are just some examples of the kind of high end audio product photography that I can offer. If you sell luxury products and want them to look more appealing on your website and in your advertising and marketing materials please do get in touch.
© Joe Lenton, October 2021